Zankhana Shah is the co founder of the DNA Strategic Advisors. The founding of this company is the natural progression of her unique mix of entrepreneurial experience, chartered accountancy and financial planning qualifications, talents and passion accumulated during her 20 year business career. Zankhana lives and works in Mumbai, India.
Entrepreneurship and working with business owners is in Zankhana's bones and started with helping her family in their successful business. Her first foray into business ownership consisted of the establishment of Money Care Financial Planning in Mumbai, India. Money Care was the first fee based financial planning firm in India and has been a pioneer in the introduction of a client centric service model and lead regulatory change. Today, Money Care serves prominent families and executives in India helping them meet the challenges of maintaining growth, lifestyle and family unity. Zankhana has unique insights as a consequence of her own privileged family background.
Zankhana is a known media commentator and her articles have appeared in various leading newspapers and magazines including Hindustan Times, Time of India, Financial Express, Economic times, Mid Day, Reader's digest, Money life, Outlook Money, New Woman and more. She featured on the cover of Outlook Money in 2005 and is recognized in India as an expert in the field of wealth management.
Her special talent lies in her ability to talk directly and objectively about any hard issues. Also being a woman makes her sensitive to delicate issues. Her problem solving abilities have taken her to the level where complexity does not disturb her focus.
She is a leader in the Indian financial community and believes that behavioral attitudes have an important part to play in an individual‘s financial well being.
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